While you’re waiting to get your hands on your own copy of a Summer catalog (May 1), do you want to know a little behind-the-scenes information about our catalog strategy? I am happy to share it with you! First off, Close To My Heart is unique in that we publish not one but THREE idea books every year: Spring, Summer, and Autumn/Winter. We’ve learned that scrapbooking, cardmaking and stamping in general are much like fashion—there are hot trends in color and design that simply can’t be addressed in just one annual book. Three books ensure we target what’s hot, WHEN it’s hot. Three books create and sustain tremendous momentum for our Consultants and our customers who are always looking for the next “new” thing—and we deliver, with plenty of new stamp sets, papers, embellishments and more that are brand new each issue. For example, did you know that there are more than 70 new products in the Summer book alone? And typically, there are even more in our Autumn/Winter release! Also, by publishing three smaller books a year, we keep prices low—just a fraction of the cover price of most of our competitors. This means our idea book is affordable for everyone who wants one to have one, and we’re all about sharing inspiration, right?
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